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Data is your compass for running an Expert. Studio provides a comprehensive analytics dashboard to help you understand user behavior, identify areas for improvement, and grow your revenue.

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Key Metrics

Conversations

How many conversations users have had with your Expert

Unique Users

How many distinct users have used your Expert

Revenue Trend

Diamond revenue over time

Active Sessions

Number of currently active conversation sessions

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Traffic Analysis

Understand how your Expert performs in terms of marketplace exposure and conversion.

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Page Visits

  • Page Views (PV): Number of times your marketplace page has been viewed
  • Unique Visitors (UV): How many distinct users have seen your page
  • Source Distribution: Where users come from — marketplace search, category browsing, Content Plaza, or direct visits

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Conversion Funnel

The complete path from browsing to payment:
Conversion rates at each stage help you identify bottlenecks:
  • Low browse-to-trial? → Optimize your description, examples, and opening message
  • Low trial-to-purchase? → Adjust trial rounds or improve Expert quality
  • Low page views overall? → Publish promo notes, optimize keywords

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Conversation Analytics

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Usage Depth

  • Average Turns per Conversation: How many turns users go through per session
  • Session Duration: Average length of a single conversation
  • Return Rate: How many users come back for repeat use

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Usage Patterns

  • Time Distribution: When users primarily engage
  • Tool Usage: Which tools and skills are used most frequently
  • Common Scenarios: What users most often use the Expert for
If you notice users concentrating on a particular scenario, consider optimizing specifically for it — add targeted skills, adjust the Persona’s expression style.

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Revenue Analytics

  • Daily/Weekly/Monthly Revenue Curves: Identify growth trends and fluctuation patterns
  • Cumulative Revenue: Total diamonds your Expert has earned
  • Revenue Source Breakdown: Ratio of one-time purchases vs. usage-based income

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Per-Expert Breakdown

If you have multiple Experts, compare them side by side:
  • Which Expert generates the most revenue
  • Which is growing fastest
  • Which has the best conversion rate
This helps you decide where to focus your energy.

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Promo Note Conversion

If you’ve published promo notes, you can track attribution data from content to payment:
  • Note Views: How many people saw each note
  • Engagement Data: Likes, comments, and favorites
  • Click-throughs: Jumps from the note to the Expert page
  • Attributed Revenue: Purchase revenue generated through notes
Conversion attribution is transparently tracked via note ID. When a user enters an Expert page from a note and pays, that revenue is attributed to the note.

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Time Range

All analytics panels support flexible time ranges:
  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Custom date range
We recommend checking your data once a week. Weekly frequency is enough to spot trends and anomalies without causing anxiety over daily fluctuations.

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Data-Driven Decisions

Analyze which types of needs have the highest trial-to-purchase conversion, and highlight these scenarios in your description and examples.
Low trial-to-purchase conversion? It could mean trial rounds are too short (users haven’t experienced the value), or too long (they get enough for free).
Compare conversion data across different notes. Summarize what types of content drive purchases most effectively, and focus your efforts on high-ROI directions.
After adopting Darwin evolution suggestions, observe data changes over a week — are conversation turns, return rate, and revenue moving in a positive direction?

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Next Steps

Promo Notes

Create content to drive growth

Darwin Evolution

Continuously improve quality with the evolution system